It was announced January 30, 2019, that Baldwin Filters will be the official filter of John Force Racing beginning in the 2019 NHRA Mello Yello Drag Racing season. Since 1936, Baldwin has been a leader in the heavy-duty mobile filtration industry. Baldwin’s commitment is to provide customers with high-performing, quality products and industry leading customer service.
“It’s always exciting when we get to bring on a new sponsor who is at the top of their industry,” said John Force, CEO and owner of John Force Racing and driver of the PEAK Coolant and Motor Oil Chevy Camaro. “Baldwin is all about creating the best product and they are constantly looking for new ways to improve. We can relate and we’re happy to have another partner with that mindset join our racing family.”
“We are excited to have the opportunity to partner with John Force Racing, who embodies the same principles of hard work, dedication and innovation, that have guided Baldwin Filters for over 80-plus years,” said Dave Amato, Director of Marketing at Baldwin Filters. “Baldwin was founded by J.A. Baldwin who like John Force, had a vision and forged his own path. A supportive family, strong work ethic and dedication to being the best helped earn each a position at the top of their fields,” continued Amato.
“This partnership aligns perfectly with the values and virtues of the Parker Win Strategy, represented by a winning culture and passionate people,” said Denis Williams, General Manager, Parker Engine Mobile Aftermarket Division.
Baldwin’s logo will be featured on each of the John Force Racing hot rods beginning at the 2019 season-opening Lucas Oil NHRA Winternationals at Auto Club Raceway at Pomona in Pomona, Calif., February 7-9.